Someone asked Dalí: “What is fashionable?” And he answered: “What is out of fashion.” Taking into account this postulate, a group of observers intend to glimpse a vanguard in the “unfashion”.
Our goal is to observe everyday life and point out the uncool circuits, the anti-hegemonic culture. From an objective and sharp look of the no trends, we want to make this “off culture” known because it is left aside by what it seems to be emergent.
Theuncoolhunter.com is an online magazine designed to stand out from the other, let’s say, conventional websites of coolhunting and trendscouting. The Uncoolhunter wants to go further and show the other face of the trend and worship the uncool (the trash, the bizarre, the kitsch, the cheap pretentious, the expensive sold to a lower price, the freak, the badly designed, the surreal, the hyper-real, the incoherent, the under professional, the under scientiﬁc and the underdeveloped).
Founded in 2006 by the argentinean ad-men Javier Lourenço, Hernando Gómez Salinas, Diego Beyró and Diego Bazzino,
The Uncoolhunting is an unlimited phenomenon and pretends to be the icon of trend research.